Starch Europe welcomes the opportunity to contribute to the public consultation on the EU promotion policy inside and outside the EU.

We strongly support the European Commission’s ambition of encouraging more sustainable diets, as echoed in the Farm to Fork Strategy. To enable this transition, we believe that the eligibility criteria of the promotion programmes, as outlined in Regulation (EU) 1144/20141, should be reviewed to ensure that the promotion policy targets sustainably produced foods, including finished plant-based food products made from EU crops.